Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audience's attention.

For ideas on everything from mass-mail flyers, billboard posters, lavish catalogues and calendars, to customised clothing, toys, badges and bottles, "Print and Production Finishes for Promotional Items" is an indispensable ideas sourcebook and practical guide. By analysing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job.

"Print and Production Finishes for Promotional Items" follows on from the success of Traffic’s first two books (each selling in excess of 10,000 copies) Festive (2002) and Touch This (2005)

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Festive // Touch This // Drum Year Book // Promotional Print Finishes // Mastering Materials // Eric Roche // Uncle Devil // Martins 4 // Martin Taylor // Deacon Blue