Identity

Traffic

Information

For our own stationery, a typeface was heavily reworked to form unique features in the characters which in turn created the Traffic logotype.

Using strictly two spot colours this was applied to all stationery, literature, signage (both interior and exterior) as well as a fully resprayed and branded motorcycle acting as a showpiece within our design studio.

Business cards feature extra heavy 700gsm board specially created for us at the paper mill by manufacturer GF Smith bonding two different Colorplan sheets together.

The card was then delivered pre-cut to specialist embossers and a black foil was stamped onto both sides before being cut down to the finished size.